Of them, Chennai Express was the only blockbuster, way back in 2013. He has had a spate of flops in the last decade. But a brand is strong when you tie-up with a strong director and an equally strong production house,” said trade analyst Taran Adarsh.įrom the Magazine India's Best B-Schools 2022: Top Private MBA Institutions In India India's Best B-Schools 2022: Top Public MBA Institutions In India The Great Indian Dream: How Youngsters Are Creating Wealth With Offbeat Ideas Indian Richie Rich: A Billion Bucks Worth Of Brash And Brilliant Minds Diary | 'Udham Singh' Is An Emotional Journey: Vicky Kaushal Zero was a flop, Raees did well in certain pockets, and Jab Harry Met Sejal was a disaster.
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“His brand value, even if it was slipping, would come back, as he’s a part of Pathan from the Yash Raj stable and another untitled movie where he is working with Atlee. In a recent commercial for Hotstar, in his signature self-deprecating humour, he talks about missing out on the trend of being on the small screen to remain big. The pandemic forced big names like Akshay Kumar, Ajay Devgan, and Alia Bhatt to move their releases to OTT platforms from the silver screen. ‘You are as good as your Friday release’ does not apply to Shah Rukh Khan. If brand endorsements are anything to go by, this testifies that India’s audiences do not love a star basis the box-office collections. But Shah Rukh Khan can make crowds go ballistic without delivering a single film in three years. His contemporaries have one release a year so as to not fade away from public memory.
His last release, like most of the ones before, was a box-office dud.
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